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Pemkab Merangin Dorong UMKM Go Digital, Ajarkan Promosi Lewat Medsos

Posted by Redaksi

September 24, 2026

Bangko, Pemerintah Kabupaten (Pemkab) Merangin mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) memanfaatkan teknologi digital untuk memperluas pasar.

Melalui Dinas Komunikasi dan Informatika (Diskominfo), Pemkab Merangin menggelar Bimbingan Teknis (Bimtek) Optimalisasi Konten Media Sosial bagi pelaku UMKM di Aula Rumah Dinas Bupati Merangin, Kamis (24/09/2026).

Kegiatan dibuka Asisten III Setda Merangin Henizor mewakili Bupati Merangin M. Syukur. Turut hadir Kepala Diskominfo Merangin Ahmad Khoiruddin AS.

Dalam sambutan Bupati yang dibacakan Henizor, UMKM disebut menjadi salah satu penopang perekonomian daerah sekaligus membuka lapangan kerja. Namun, kualitas produk dinilai perlu dibarengi kemampuan promosi di tengah perkembangan ekonomi digital.

"Pelaku UMKM dituntut mampu memanfaatkan teknologi digital sebagai sarana promosi yang efektif. Konten yang kreatif, menarik, dan informatif dapat meningkatkan daya tarik produk sekaligus memperluas jangkauan pasar," kata Henizor.

Ia meminta pelaku UMKM tidak hanya fokus pada promosi, tetapi juga menjaga kualitas produk, berinovasi dan membangun identitas merek yang kuat untuk mendukung visi Merangin Baru 2029.

Kepala Diskominfo Merangin Ahmad Khoiruddin mengatakan bimtek menghadirkan narasumber Etri Edison untuk memberikan keterampilan praktis kepada peserta.

Materi yang diberikan meliputi teknik foto produk, pembuatan video promosi kreatif hingga desain visual. Media sosial diharapkan dapat dimanfaatkan sebagai etalase digital untuk memperkenalkan produk UMKM secara lebih luas.

"Melalui bimtek ini, para peserta diajarkan teknik pembuatan foto produk yang menarik, video promosi kreatif, hingga desain visual yang profesional," ujar Ahmad.

Diskominfo Merangin juga memberikan piagam penghargaan kepada pelaku UMKM yang dinilai aktif dan kreatif mengelola media sosial. Penilaian meliputi konsep visual, penyampaian informasi produk, editing video dan ketepatan sasaran promosi.

Pemkab Merangin berharap pelatihan tersebut dapat memperkuat kemampuan digital pelaku UMKM sehingga produk lokal mampu menembus pasar yang lebih luas.

Sumber: Kominfo

(RLX)

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